Source: YouTube

A package designer is responsible for designing the packaging for various food and beverage products. While one part of design is certainly to make the product attractive and recognizable to customers a designer must also understand how their work will help to protect the product and allow people to use it—all while creating a package that is cost-effective and within industry regulations.

Designers must have an understanding of what makes a customer interested in buying a particular item. This is a position that requires a good amount of creativity and artistic strength.